Turn natural advantage to account by telling your story


Sun Tzu Principle: “We shall be unable to turn natural advantage to account unless we make use of local guides.”

In the last podcast we talked about the advantage and the necessity in having a guide in your quest of achieving platform presence and moving on to being a platform master.

Today I want to focus on another aspect of this Sun Tzu principle. I want to talk about ‘natural talent’.

Everybody has a story to tell. They may not know how to tell it… but they do have a story. This is one of the great benefits of having this guide come into your life… to help you tell your story.

Having platform presence will require you to tell your story. In fact, almost every audience I know would much rather hear stories than receive the information any other way. (With the possible exception of interpretative dance – if you can deliver all of your speeches in the form of interpretative dance, that would be awesome.)

I was researching some information for a coaching session with a client when I came across a video that I could not pass up. I even grabbed my notebook and took notes. Here’s what I noted down…

This video was of Steve Job’s brilliant Stanford commencement delivered in 2005.

Here’s how he started… “Today, I want to tell you three stories from my life. That’s it. No big deal. Just three stories.” He then went on to use the three stories as the basis for his larger message, including points about “connecting the dots” in your life and how major life setbacks can be a blessing in disguise.

He was a smart man. Smart enough to know… you turn your natural advantage to account by telling your story rather than delivering slides and bullet-points.

And that is my action point of the day… tell your story. It’s the natural thing to do!

About the author: Eugene Moreau

Eugene Moreau is a Certified Master Coach, Author and Corporate Consultant with over 30 years experience. He is a Master Presenter and developer of the 13 Box Presentation System and The EPIC Presenters Masters of Influence programs.

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