The Power of Organised Knowledge


Sun Tzu Principle: “Manoeuvring with an army is advantageous; with an undisciplined multitude, most dangerous.”

It’s the organisation and delivery of your knowledge… your experience… even your talents that will help you win the battle for platform mastery

Organising your knowledge is what helps you to stand in front of an audience with confidence and authority. It’s your confidence and authority that helps you rise above all the noise.

Sun Tzu’s principle of ‘manoeuvring with an army is advantageous’ is all about organisation. An army that is not organised is ‘most dangerous’.

This is like a speaker who is not organised. They are a failure waiting to happen.

So, today I’m going to give you a simple, three step process you can use the next time you need to organise your knowledge.

Focus on Your Audience

Who are you talking to and what do they need to know? Different audiences have differing expectations. So, stay focused on where you are… who your audience are… and then move on to step two.

Keep the Main Idea the Main Idea

The human brain does a lot of processing on the subconscious level so providing them with one main idea to concentrate on, to mull over provides them with the opportunity to use both conscious and subconscious level thinking.

Shape a Supporting Story for Your Main Idea

Every main point needs to have a supporting story to make it ‘human’. By that I mean, it helps the audience sequence it into their world and they can see your ‘main idea’ actively working for them… through the story.

Here’s the action-thought of the day… Take 10 minutes and think about your next business presentation or public speaking engagement then action the three steps I just shared.

About the author: Eugene Moreau

Eugene Moreau is a Certified Master Coach, Author and Corporate Consultant with over 30 years experience. He is a Master Presenter and developer of the 13 Box Presentation System and The EPIC Presenters Masters of Influence programs.

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