The Art of War for Public Speakers: Introduction


Sun Tzu Principle: “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

The Chinese general Sun Tzu, wrote a set of principles – around 400-320 B.C. – that has become known as The Art of War.

His writings – which came from actual battlefield experiences – enabled other generals to finally achieve clarity in planning for battle. The reason they remain so powerful and effective today, a couple thousand years later, is because they are compact… relevant and highly useable on any battlefield… not just military war.

So… being inspired by Sun Tzu’s Art of War, I thought I would bring you the EPIC Thought of the Day, Volume 3: The Art of War for Speakers… a series of short ‘battlefield tested’ principles… compact, relevant, highly useable for anyone who has their heart set on being an EPIC business communicator.

As we go into the Christmas Season of 2016 and into the new, exciting year ahead… my goal is for you to use these EPIC Thoughts to help you create a game plan in your business speaking, presentation and client engagements in 2017.

I’ve been a professional speaker for over 40 years. By this I mean, I’ve been getting paid to speak to audiences of all size… from the 3 little old ladies to the crowd of thousands.

Here’s what I’ve come to know after all these years… being an EPIC presenter is like war. Sun Tzu said, “War is about adaptability and taking advantage of opportunities” – and this is where reconnaissance comes in.

Reconnaissance is the gathering of information, based on observation behind enemy lines, for military purposes. Reconnaissance lets you know what you’re up against. It enables you to go forward with more intelligence… to work smarter.

As a communicator, you always want to do a reconnaissance before you speak. You want to observe the situation before you enter the engagement.

Here’s the action-thought of the day… Following the Sun Tzu approach, the communicator who observes the ‘battlefield’ before entering the fray will be better equipped to plan strategy and tactics… and this leads to winning more.

About the author: Eugene Moreau

Eugene Moreau is a Certified Master Coach, Author and Corporate Consultant with over 30 years experience. He is a Master Presenter and developer of the 13 Box Presentation System and The EPIC Presenters Masters of Influence programs.

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