Recon Question 2: What do I want to achieve?

Sun Tzu Principle: “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

We’ve been talking about the importance of doing reconnaissance before jumping into battle and we’ve referenced how being a public speaker means you will be fighting a war on two fronts… an internal war and an external war.

So, like any credible general, we are turning to the wisdom found in Sun Tzu’s Art of War to give us some insights

We’ve been talking about an essential tool that I’ve used for years, and taught thousands of others to use, called The 5 Question Reconnaissance Template – or The Recon Template for short.

Today we’re diving down into Recon Question Two, “What do I want to achieve?”

This question speaks to action. It demands we define what happens because of this speech. You are not standing there, in front of this audience, in a vacuum. You are there to achieve something… so… what is it?

Is it a changed mindset? Will this audience be influenced to change their mind on something? Will they embrace a new way of looking at a particular subject?

Maybe it’s reignited motivation. Because of your speech, will this audience be motivated to do something they have not been able to do before, or perhaps lost the fire to keep doing?

Maybe it’s a rekindled ambition. Are you wanting to inspire this audience to become ambitious? To top being so cautious and afraid?

What do I want to achieve?

This question demands intention. You draw a line in the sand. Your intentions are clearly defined. Answering this question even tells you what kind of supporting evidence you need to bring to the platform.

This questions works hand in hand with Recon Question One, which is Why am I giving this speech? If you don’t know WHY you are giving this speech and you don’t know what you want to achieve – then your message has no direction. No clarity. No focus… without which you can never have passion.

If you have no passion as a speaker, you will lose the battle!

Look at Sun Tzu’ advice again… “make many calculations in the temple before the battle is fought”.

When you have clearly defined ‘what is to achieved’ because of your speech then you are well on your way to winning the battle of public speaking before the battle is fought.

About the author: Eugene Moreau

Eugene Moreau is a Certified Master Coach, Author and Corporate Consultant with over 30 years experience. He is a Master Presenter and developer of the 13 Box Presentation System and The EPIC Presenters Masters of Influence programs.

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