Recon Question 1: Why Am I Giving This Speech?

Recon Question 1: Why Am I Giving This Speech?

Sun Tzu Principle: “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”


Your speech, or your business presentation always starts with ‘Why am I giving this speech?’. If you don’t ask and answer this question you will simply be going through the motion of speaking.

You will lack clarity and focus.

You will not be able to concentrate and deliver with passion.

Or worse still, you could turn up with the wrong type of speech or presentation!
I remember, still to this day, it’s vividly burned into my consciousness, how in the early 1990’s I did not ask this question and turned up with the wrong type of speech.

I was invited to be an ‘motivation’ speaker for a major bank’s Christmas Dinner Event. Never mind the fact that I didn’t get to the podium until 10:15 in the evening, by which time almost everybody drawing breath had several drinks under their belt… Okay… let’s just say it like it is! Most of them one too many drinks, if you know what I mean!.

Other than the fact most of my audience was inebriated, I simply had the wrong kind of speech! 

What I needed was a fun, story filled, laughing, entertaining 25 minutes… not a motivating, challenging and demanding message whereby I try to rally them into changing the world.

I knew within 90 seconds…

I had seriously misjudged this and didn’t have backup plan. Foolishly, I plowed ahead and… crashed and burned!

I’ve never been asked back to speak, coach or facilitate a workshop in that bank. Very expensive lesson.

This first question brings clarity and focus, both of which are essential if you are to step up to the podium, or on to the stage, and bring passion, purpose, posture, and projection… the four ingredients of platform mastery./>

Sun Tzu said, “The general who wins the battle makes many calculations in his temple before the battle is fought.” Your calculations as a communicator, a business presenter… as business professional who speaks in public… starts with this question: Why are you giving this speech?

Here’s the action for today… The next opportunity you have for speaking in public, even if it’s to your own team in the lunch room, identify… nail it down… clearly define… the reason why you are doing standing in front of this audience.

Is it to entertain,… educate… instruct… motivate…persuade… inform? Is it a combination of any of these?

This is the first recon question. Why am I giving this speech?

About the author: Eugene Moreau

Eugene Moreau is a Certified Master Coach, Author and Corporate Consultant with over 30 years experience. He is a Master Presenter and developer of the 13 Box Presentation System and The EPIC Presenters Masters of Influence programs.

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