Making use of a local guide

Sun Tzu Principle: “We shall be unable to turn natural advantage to account unless we make use of local guides.”

The Art of War deals primarily on concepts that flow and flex using self-contained ideas that can be combined or adapted for successful application.

It is not a manual or tick-list on military strategies and tactics only. The principles are universal and it’s this universality that allows us to extract and interpret meaningful principles for business pitch, presentation, and public speaking.

In the principle of turning a natural advantage into a winning position, Sun Tzu advised that there was an need for a local guide… someone who knew the terrain, understood the environment, had knowledge of the traps and how to avoid them.

Let’s talk about the need for a local guide in the world of business pitch, presentation, and public speaking. In fact, you can consider this podcast one of your local guides.Why? Because I’m helping you learn the terrain, know the territory, and alerting you to the traps that could easily stop you from becoming a platform master.

There is profound wisdom in bringing a guide alongside you as you develop your platform presence. Some things you cannot get from reading the book. Some things in business communicating requires hands-on-learning.

Irrespective of what learning style you have, you will always need the need to have someone hold you accountable to the learning process.

If you find the right guide for you, the synergy can be magical. You’ll make more progress than you ever dreamed.

So, here’s the action point of the day… Go right now… tap into your network…you’re your colleagues and ask them, “Do you know a really good guide to help me establish platform presence?”

To help you in your quest… here’s just five of the attributes you will want to look for.

1. Has the judgment to know what will work for you, and what will not.

2. Knows what to do right away for your level of experience.

3. Can go any direction you like at any moment.

4. Knows what speaking advice to avoid.

5. Is or was on the speaking circuit.

If you would like to know more about finding a guide… email me at

About the author: Eugene Moreau

Eugene Moreau is a Certified Master Coach, Author and Corporate Consultant with over 30 years experience. He is a Master Presenter and developer of the 13 Box Presentation System and The EPIC Presenters Masters of Influence programs.

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