EPIC Thought of the Day – Story
EPIC Thought 8 – Story
Today I want to challenge you to tell your story!
Story has long been a part of human culture and can be traced back thousands of years to the days of the shaman around the tribal fire.
The shaman was responsible for making sure the history of the tribe, its beliefs, values, and rules was kept alive and he did this with story. He would speak of victories and tragedies as members of the community sat around the fire. He would paint word pictures in the mind of his audience.
In business ‘Story’ plays a similar role. Every business of any size, shape or culture has a story to tell. That story brings something vital to a communicator… it brings Memorable PRESENCE.
It is a well-known fact that people make decisions on emotion and justify with logic. This is where a lot of presenters struggle. This is where they lose ‘PRESENCE’ – Oh… they come equipped with a professionally designed slide deck, comprised of numerous logical charts, demographics, psychographics, spreadsheets and every bell and whistle that PowerPoint can produce… BUT NO STORY. They miss the opportunity to create ‘PRESENCE’.
Here’s my challenge for you today… Shape your story. Tell your story. I promise you people will remember the chart that has a story attached to longer than they will the chart on its own.
Tell your story. Create a Presence when you speak.
You can find more information on how to shape your story in my blog post titled ‘Using-Story-To-Create-Presence-And-Be-Memorable.’
I’m Eugene and this is EPIC Thought for The Day. Thanks for listening