EPIC Thought of the day – Persuasive
Today I want to challenge you to be a persuasive communicator.
What makes a presenter Persuasive?
A persuasive presenter understands the ‘problem, pain and confusion’ issues facing the audience and puts them into context by using relevant support (stories, charts, illustrations, anecdotes) to inspire urgent action.
- Understanding: The opening to persuasion is understanding the problems facing the audience. If you can describe another person’s problem and their pain better than they can describe it, they’ll automatically assume you must have the answer to their problem and want you to tell them about it.
- Context: Context makes content relevant and relevant content is persuasive. Context tunes the message to the audience’s reality and establishes a foundation for action. Absence of context means absence of ‘why’. Use support tools to create context.
- Urgency: The heart of persuasion is urgency. Do the right thing, and do it now, is the essence of persuasion and this is done by establishing why act now, what happens when this action takes place and what happens when no action takes place.
- Ownership: Ownership of outcomes is the final element in Persuasion. Ownership leads to acceptance of responsibility for action and completion. Ownership increases with the level of understanding, context and urgency.
There you have it – the key essentials for being a persuasive presenter.
You can find more information on how to be an EPIC Communicator on the blog post titled ‘The 4 Pillars of Influence: Where EPIC Begins.’
I’m Eugene and this is EPIC Thought for The Day.