EPIC Thought of the Day – Impacting
EPIC Thought 4 – Impacting
Today I want to challenge you to be an Impacting Communicator.
What makes a presenter Impacting?
A presenter of impact has shaped their content to fit their audience. The message has been vetted, clear of unnecessary verbiage. They are in control of their content and they are skilled in comfortable, deliberate and authentic delivery of their message.
- Content: Content that is focused, relevant and meaningful is the first step in creating impact. Focused content is free of unnecessary verbiage. Relevant content is connected to the emotional and logical decision making drivers of the audience. Meaningful content connects to the value system of the audience and provides the defendable rationale for taking action.
- Simplicity: A simple message clearly articulated is much more impacting than one that seeks to impress with knowledge and complexity. Simplicity makes it easier and faster for the audience to evaluate any ‘action’ you are asking them to make. Present complex ideas simply and watch your audience respond with positive expectation as you move them into an ‘a-ha’, which is the sign you have made an impact.
- Control: Control breeds confidence. When a presenter comes from a position of knowing what they want to say (relevant content) and how they want to say it (authoritative delivery), the audience experiences a surge of belief and trust. Belief and trust are the twin towers of Impact. Control is the essential foundation that allows the audience to accept your message and move forward to the desired outcome.
- Delivery: Bringing your content before your audience with simplicity and control requires being able to stand, or sit, with relaxed, disciplined authority. 93% of your impact as a speaker is found in the non-verbal elements of your presentation: how you stand or sit, how you use your hands, the pace and inflections of your voice and how you engage your audience with your eyes.
There you have it – the key essentials for being an impacting presenter.
You can find more information on how to be an EPIC Communicator on the blog post titled ‘The 4 Pillars of Influence: Where EPIC Begins‘.