EPIC Thought of the Day – Context
EPIC Thought 7 – Context
Today I want to challenge you to avoid failure by making sure you bring context to every communication.
When you engage an audience, standing or sitting, and you are talking about your business… any aspect of your business… this audience is sitting waiting for you to bring two essential elements into focus…
Relevance and Meaning.
They are making an investment of time and attention. They want assurance that neither will be wasted. They want relevance and meaning… which is summed up in one word… CONTEXT.
They are expecting you to bring context. Context removes hope, eliminates confusion and opens the door for a relevant and meaningful communication.
When you launch from a position of contextual clarity you are in the best possible position to become an EPIC Communicator.
Consider the alternative.
When the audience is left to shape their own assumptions and act off their own perceptions … they are exposed to what psychologist call cognitive dissonance… which means to experience discomfort, stress and confusion.
This happens when your audience is left to make their own assumptions … and… operate from their own perceptions. This means they have to work hard to follow you, to figure out what the relevance and meaning is to them and why they should pay attention to it in the first place.
After a short period of time they become frustrated, and eventually, they turn their ‘attention meter’ off. From this point forward your voice is just a sound in the room. Their attention has moved on to other things of more relevance and meaning.
Here’s my challenge for you today… when you meet with your client today, or you sit with your colleague or employee to talk about your business… start with context. Open with relevance and meaning and your audience will gladly come on the communication journey with you.
You can find more information on how to be an EPIC Communicator on the blog post titled ‘The-Absence-Of-Context-Equals-Is-The-Beginning-Of-Failure-In-Your-Business-Presentation.’