Choose Being Clever Instead of Just Being Smart


Sun Tzu Principle: “The clever combatant imposes his will on the enemy, but does not allow the enemy’s will to be imposed on him.”

Being clever is not the same thing as being smart.

Smart and clever are both positive adjectives that refer to the intelligence or the aptitude of a person. Both adjectives refer to the ability to understand, learn quickly and devise or apply ideas appropriately. Although the meanings of these two adjectives are similar, there are subtle differences in their meaning and usage.

A clever speaker will shape originality, using nuance, insight and relevance on the platform while a smart speaker will simply deliver the information in an intelligent manner. Both can be effective… and yes, both are highly regarded.

Oh, but to be a clever communicator. To bring originality… to impose your will on the audience in such a way that the audience open their hearts and minds to you, is something to be admired… really admired!

That’s just not being smart… that’s being clever.

There’s a certain imaginative quality that comes with being clever. When one’s cleverness is aimed at the creation of engaging, persuasive, impacting and compelling message to bring before an audience… this is what platform mastery is made of.

As a clever communicator, you show ingenuity, you’re resourceful. The business world is populated by millions of smart people. Education, experience, resources, there are countless smart people.

To set yourself apart, it’s not enough to simply be smart. You also must be clever and fortunately we can all be clever: It just takes the right frame of mind.

Clever takes smart a step farther, adding insight and a dash of the unexpected. Clever people evaluate a situation, determine the smart thing to do, and then go a step farther to find an often-surprising way to capitalise on an opportunity. Clever people go beyond conventional wisdom — often well beyond.

Here’s the action-thought of the day… Take being a smart communicator a step further. Be a clever communicator.

About the author: Eugene Moreau

Eugene Moreau is a Certified Master Coach, Author and Corporate Consultant with over 30 years experience. He is a Master Presenter and developer of the 13 Box Presentation System and The EPIC Presenters Masters of Influence programs.

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