Before You Do Anything, Get Accurate Intelligence!

Before You Do Anything…

…Get Accurate Intelligence!

Sun Tzu Principle: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

You know, that simple and easily ignored principle that your dad taught you… “Measure twice… cut once”? Well, Sun Tzu was an emphatic believer in it.

One of the crucial themes running like an arterial vein through the Art of War is the power of accurate information. Sun Tzu hits this one idea… reconnaissance… repeatedly from many angles.

He said it over and over again… “You need accurate information if you want to win a war.”

Sun Tzu wrote, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

He carries on by writing… “If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

It’s clear… measure twice and cut once!

Before you launch into anything, make sure you have knowledge. In the world of public speaking and business presentations, the very act of getting accurate knowledge before you even start writing a presentation is essential.

For example, you need to know ‘who are you talking to? How about, knowing their level of familiarity and knowledge on the subject you are talking about?

Are you talking to a small audience or a large one? Why is this important? The larger the audience the more passive each listener, and the less likely to engage you as a speaker. The smaller the audience, the more interaction and responsiveness you will have.

Here’s your action thought of the day… Embrace the principle of getting accurate knowledge first. Then create a strategy to execute on that knowledge with clarity and focus.

That’s how you win in the battlefield of public speaking!

About the author: Eugene Moreau

Eugene Moreau is a Certified Master Coach, Author and Corporate Consultant with over 30 years experience. He is a Master Presenter and developer of the 13 Box Presentation System and The EPIC Presenters Masters of Influence programs.

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