Avoiding the speaker’s black hole.
Sun Tzu Principle: “Order or disorder depends on organisation.”
When a speaker is ‘unorganised’ they often find themselves in what I’ve come to describe as ‘The Speaker’s Black Hole’.
Now, just to remind you, a black hole is a region of space-time exhibiting such strong gravitational effects that nothing – not even particles and electromagnetic radiation such as light – can escape from inside it.
A black hole is a place of nothingness. No life exists in it.
In 1951 a researcher by the name of Raymond Smith, randomly organized the parts of a speech to see how audiences would react. Not surprisingly, when speeches were randomly organized, the audience perceived the speech more negatively than when audiences were presented with a speech with clear, intentional organization.
Smith also found that audiences who listened to unorganized speeches were less interested in those speeches than audiences who listened to organized speeches. When audiences were presented with a disorganized speaker, they were less likely to be persuaded, and saw the disorganized speaker as lacking credibility.
When speakers are not organised, they are not perceived as credible and their audiences view the message being delivered negatively and are less likely to be persuaded. The research even highlighted the audience didn’t remember specific information from the speech or presentation.
This is the speaker’s black hole!
Here’s the action point for today: When you are standing in front of an audience, be organised. You deserve to be heard. Your audience deserves to hear you.
Wise words from Sun Tzu, “Order or disorder depends on organisation.”