# 58 Be a sticky speaker!
If you have any ambition for being a platform master, someone who stands out from the crowd and is a memorable communicator, then you need to become a sticky speaker!
As we finish off our exploration into being an engaging speaker, which is one of the eight constant factors of being a platform master, I want to help you become … well, a sticky speaker!
Why? Because a sticky speaker is an engaging speaker.
Now… I know, and you know, that what you have to say is worth saying, and it’s worth hearing. So, as the words come out of your mouth and they hit the audience head-on… do they stick?
If your message hits the audience and then slides right off… what have you accomplished? Nothing! You are just making a noise.
Your message must leave an impression and to do this, it must be sticky. So, right now I’m going to give you one of the most powerful techniques for being sticky that you will ever hear.
Ready? It’s profound, so prepare yourself.
I can hear you sawing, WOW! Really? That’s it?
Yeah… right. I know. A simple message is easy to understand, and easy to relay with just a few words or images. Because it is “short-and-sweet,” it’s easier to remember.
Simplicity is memorable. It lasts through generations. For example, finish this simple nugget of wisdom for me… “Treat others as you would like……?”
Did you finish it?
Go ask someone to finish it for you. I promise you will not have to look far to find someone who will say the final three words.
If you are going to become a platform master, you need to become highly effective at being simple. You must appreciate it. You must love it. You must commit to it.
Ken Segall who served as Apple’s ad agency creative director for more than 12 years talked about the power of simplicity. Here’s what he said in the July/August 2016 issue of the British Airways inflight magazine Business Life. “The one thing that struck me throughout my association with Steve was his unwavering love of simplicity. Many stories have been written about how and why Apple succeeded … We can all agree that it was a combination of many factors, including vision, innovation, design and marketing. My observation was that Steve’s love of simplicity was the foundation for all of these.”
Simplicity is sticky.
I’ll hold the action point of the day… until the next episode where we’ll talk some more about being sticky and simple.
There is more to come.