EPIC thought of the Day – Compelling
EPIC Thought 5 – Compelling
Today I want to challenge you to be a Compelling Communicator.
What makes a presenter Compelling?
A compelling presenter arouses curiosity, intrigue and fascination and this combination is what compels the audience to want more, to listen for more. When a presenter gives the audience content that is relevant, creative, attractive and full of value based ideas and ‘how-to-do’ content – more than what is expected – they often find themselves subconsciously engaging at an emotional and logical level.
- Curiosity: One of the strongest of human drivers is fascination. When a fascinating message is brought before an audience they become curious to hear and see results, to see how it works for them, or against them. Fascination cannot be faked.
- Generosity: Sharing information openly, honestly, and generously is the hallmark of a self-confident professional. The more relevant and meaningful the value presented, the more the audience connects and the more they connect the more they will bond with the presenter and experience ‘unexpected value’, the platinum lining of an EPIC presenter.
- Creativity: Creative thinking is something we are born with, but learn to forget. Buried under structures and concepts, our inner creativity is imprisoned. When the presenter ‘breaks through’ the clutter of ‘normalized’ presenter speak and thinking, they compel the audience to open their eyes to a new idea, point of view, value proposition or reason for acting.
- Attractive: An attractive presentation compels the audience to place their attention in your hands. An unattractive presentation causes the audience to withhold their attention. Images attract more than words. A compelling presentation will always open the door of fascination with strong imagery and creativity in communicating the message.
There you have it – the key essentials for being an compelling presenter.
You can find more information on how to be an EPIC Communicator on the blog post titled ‘The 4 Pillars of Influence: Where EPIC Begins‘.